The Best Ad in the World.
Campaign for Fundación Josep Carreras
We turned a diagnosis into the best ad in the world. A campaign that transforms reality into a powerful and mobilizing story in the fight against leukemia.
With a 45-second spot as the centerpiece, the campaign articulated the creative concept across countless formats: metro and bus shelters, bus wraps, digital pieces at Renfe, banners, social media... All of it nationwide and in 4 languages: Spanish, Catalan, Galician, and Basque.
The campaign was completed with a website where you could discover the "best ads," this time real ones, that we were lucky enough to give to some of our patients.